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Primare’s Prisma party

Scandinavia’s most underrated hifi manufacturer? The case for Sweden’s Primare is strong. Perhaps it’s their products’ understated looks that have kept the brand flying beneath this commentator’s radar until now…

Prisma is the company’s smartphone controlled, network audio platform, one that carries support for Bluetooth, Apple Airplay, Spotify Connect and GoogleCast, and is included in all three products introduced at Munich High-End 2017:

1) The i35 Prisma integrated amplifier (€4500) carries forward the development of Primare’s 30 Series integrated amplifiers and is, according to company representative Terry Madalen, the first to use Primare’s UFPD 2 power system – “a radical reworking” of all-analogue Class-D technology – to net 150wpc into 8 Ohms. Also included is a hi-res capable D/A converter (PCM up to 768kHz, DSD up to 256) and Prisma streaming functionality.

2) For interested parties whose budget won’t stretch that far, €1750 takes home the i15 integrated with reduced output power – 75wpc into 8 Ohms – but a similarly-spec’d internal D/A converter and, of course, Prisma-based streaming.

3) However, with the Prisma platform added to the CD35’s TEAC-made disc mechanism, we get a CD player and network streamer inside a single chassis for €3200. Tidy. An internal ESS DAC will decode PCM up to 384kHz and DSD 128.

Here’s Medalen with more from the floor of the M.O.C.:

Further information: Primare


Written by John H. Darko

John H. Darko

John is the editor/publisher of DAR from which he derives an income from its ad revenues. John is also an occasional contributor to 6moons and AudioStream and lives in Berlin, Germany.

Twitter: DarkoAudio
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5 Comments

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  1. I’ve got a soft spot for Primare. First amp I owned. First pre/power separates I owned. Great sound, killer looks. It took the future-fi connectivity and kabelsalat killing one-box solution of a Devialet D-Premier to finally lure me away.

  2. Was gonna ask you go check out Primare when you asked for requests. I didn’t think it would be on your radar. They’re my favorite amps. Used an I32 with Vienna Acoustics speakers. All I really needed, I felt. And beautiful, and understated elegant appearance. They are generally pricey kit; I picked up my amp as a demo.

  3. They have a great name in Europe .

  4. This is an interesting product.
    This is what their marketing brochure states:

    the I35 Prisma includes a full-featured DAC stage enabling PCM 768kHz and DSD 256 conversion, as well as Prisma connectivity and control technology.

    DAC Inputs: 4 x TOSLINK (96 kHz); 2 x RCA (44.1-768kHz / 16-32 bit); 1 x USB-B (PCM 192 kHz / DSD 256) Output: 1 x RCA (192kHz native, optional 48kHz or 96kHz)

    It states PCM 192 kHz in the second paragraph, so does this mean that it doesn’t process PCM 384 kHz natively when $100 DACs can do this? I guess it does DSD 256 natively as it is mentioned in the second paragraph although in the first paragraph, it has the word “conversion” after DSD 256.

    Ironically, I have been looking at Primare products the past few days especially the PRE32 preamplifier and an older SP32 processor.

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