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Norddeutsche HiFi-Tage 2017 – sights & sounds

Norddeutsche HiFi-Tage (“North German Hifi Days”) is Germany’s other large hifi show, organised by one of Hamburg’s largest retailers, Hifi Studio Bramfeld.

Their (now annual) event began life with a mere twenty rooms in 2005 as a celebration of 30 years in the retail business. Consistent year on year growth saw the show move to its current Holiday Inn location in 2008. 

In 2017, exhibitor rooms number well over a hundred, showcasing a wide range of hifi brands (and not just those represented by Hifi Studio Bramfeld).

In many ways, this is Germany’s equivalent of Denver’s RMAF: an audio show 1) running at a hotel on the edge of town with 2) exhibitors comprising a mix of manufacturers and local distributors/dealers and 3) squarely aimed at the general public.

And just like RMAF, the hotel’s location makes it convenient for autobahn (highway) access but less so for those wanting to see the city’s more attractive city centre. Still, an estimated 5000 attendees came and went across the show’s weekend-long run and there was little evidence of the Sunday afternoon lull that plagues many other audio events.

Unlike RMAF, entry is free of charge. The info desk welcome was exceedingly warm and the preponderance of bi- and tri-lingual exhibitors defied my own expectations of this being a German event for Germans only. Not so.

Just like audio shows in the USA, Japan and Australia, the dominant demographic on both sides of the fence: middle-aged dudes. Demo music selections also rarely deviated from the plot: white guy blues, sofa-comfy jazz and healthy portions of Pink Floyd and Steely Dan.

Check out a selection of sights and sounds below:

Exhibitor-specific highlights to follow.

Further information: Norddeutsche HiFi-Tage

 

Written by John H. Darko

John H. Darko

John is the editor of DAR from which he derives an income from its ad revenues. John is also an occasional contributor to 6moons and AudioStream and currently resides in Berlin, Germany.

Twitter: DarkoAudio
Instagram: DarkoAudio
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4 Comments

  1. Aaaargh – you emigrated halfway around the world to end up taking photos at a *Holiday Inn* out in the burbs ?? Isnt Hamburg supposed to be the pinnacle of German culture – if only in the locals minds ?

    I really hope things pick up for you in 2017.

    McLovin

    • Hahaha – yeah, but my journey to Munich High-End will be a mere 5 hours by train and IFA is (literally) on my doorstep.

Step up! Aqua Hifi’s La Scala MKII Optologic DAC

PS Audio go inter-Stellar at Norddeutsche Hifi-Tage 2017