Gear galore at Yeller Audio, Shenzhen

What does a high end audio store in China look like? If your first thought is “big” then you’d be on the money. Not surprising when we consider the country’s 1.3 billion population. That, Sir, is 56 times larger than Australia’s 23 million.

Yeller in Shenzhen is the Godzilla (and not Godzuki) of hifi stores, one of the top five in China according to my tour guide, Kevin Chen of OPPO Digital.

I visited Yeller back in March 2015 but this post appears twelve months after the fact due to the recent re/discovery of videos and photos shot on the day. Visual documents that were long thought lost in a move from Google Photos to Flickr for archiving camera work.

The moving pictures below show the journey to and around Yeller. Shot on a Google Nexus 5 smartphone (and alas not my current iPhone 6S Plus and its stabilisation magic), the video is a little shaky but it captures the enormity of the space quite nicely.

What the video doesn’t show are the 15 (yes, fifteen!) audition rooms that line the outer and inner walls of Yeller’s teardrop-shaped walkway. This Chinese location is like a self-contained audio show! For proper context, Yeller – a store – offers half as many dedicated listening rooms as the average Australian hifi show whilst offering up considerably more hardware.

For a closer look we move to photographs.

First, check out this monster TV screen flanked by a pair of KEF Blades.

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More KEFs in this room too. R series floorstanders? But what about the ancillary electronics? Speak up in the comments if you know for sure. We’ll refer to this as Pic 1.

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Next up, a Dynaudio listening space. Can readers name the speaker model/s and supporting gear? I think I spy a Classé. Pic 2.

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How about playing the name game with this room, Pic 3? What speakers are these? Which amps? DACs, CD spinners and streamers?

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Who makes this turntable? Which model is it? Pic 4 is your reference.

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Brands on display at Yeller must number at least one hundred. Maybe two hundred – that’s as as many as could be seen at T.H.E Newport Beach Show when it started out in 2010.

I made a vain attempt to list all that could be seen in the above three-minute video edit. Perhaps you can do better?

Let’s have some fun with that: a Google Chromecast Audio goes to the Australia-resident reader who can name the most brands seen in the video and photos contained within this article. Put down the Penske file and get busy. Your submission should be contained within a single comment (below) and the brand list numbered.

A few additional photos have been included below to help you on your way. Click any photo to load a larger version.

Thank you to Kevin Chen and the OPPO Digital crew for making this happen. What a place!

Further information: Yeller Audio

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Written by John H. Darko

John is the editor/publisher of DAR from which he derives an income from its ad revenues. John is also an occasional contributor to 6moons and AudioStream and lives in Berlin, Germany.

Twitter: DarkoAudio
Instagram: DarkoAudio
Facebook: DAR

6 Comments

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  1. How do buyers make sure that what they buy arent cheap Chinese knock-offs or just plain counterfeits?

    • I don’t imagine a store investing in so much floor stock and providing in-store demos has to deal with the mis/trust issues of WWW sales.

  2. Hi John,

    I’m taking on the challenge and I can tell you I can’t even guess half the brands I see;

    1. Sonos at the front window
    2. B&W
    3. Martin Logan
    4. Kef
    5. MBL
    6. The guy in the MBL room has an Apple iPad mini in his hand.
    7. Wilson
    8. Audioquest
    9. Denon.
    10. Classe
    11. Yamaha
    12. Marantz
    13. Musical Fidelity
    14. Bosch cordless drill on the floor 🙂
    15. Tannoy
    16. PS audio
    17. Dynaudio
    18. Pass lab
    19. Poster of The Gryphon amp on the wall
    20. JL audio sub
    21. Burmeister
    22. Esoteric
    23. Dali
    24. Sure
    25. Beats
    26. I’m sure the Oppo guy has an Oppo mobile phone in his car 🙂

  3. Ok, that is the coolest store EVER! Didn’t seem too busy, were you there in off hours? Also didn’t notice a lot of tube gear, was there? Obviously traditional music playing in your video, was there more western and traditional classical music playing for other auditions? Thanks in advance.

    • Apart from a Chinese music demo in the MBL room, we also heard Enriue Englesias in a large Dolby Atmos room, some Jennifer Warnes and some classical pieces in other spaces. The surprising thing was how very quiet the store seemed to be.